Website Design Tips For Small Business

Just like you want your guests to get a warm and serene feeling when they visit your house, what about those who visit your business website! Studies have found that users take just a fraction of seconds to judge a company based on website experience. A complicated and cluttered design will easily drive them away. A simple yet elegant and powerful design is one of the best strategies for your small business website. It not only keeps visitors glued to your website but also provides them captivating viewing experience. This will help you get more conversions, which will eventually increase your sales. A lot of eCommerce store owners have reported a surge in their sales after getting their website design simplified.

If your website visitor wants to get in touch with you, contact details should be easily visible on the website. This will make you approachable and build trust. Users take just a few seconds to skim the entire page and draw conclusions. Providing a noticeable inquiry form can work wonders. If they are not able to easily find your contact information, they are likely to leave. Have a well-designed contact us page that displays your phone number, email address, and your company address with the help of google map. If your customers want any support after using your product/services, your website should help him reach you. Also, provide links to your social media accounts because almost everyone is on it right now!

People today are accessing the internet more from their mobile phones as compared to computers. Also, your small business website has to be mobile-friendly because it is one of the most important factors that Google takes into account to rank a website. How will the mobile users find you if you are not visible in the searches! Having a mobile-friendly website gives your business a modern touch and provides an efficient way to reach you. You don’t have enough time to captivate your website visitor. By providing a top-notch mobile experience, you have more chances of conversion. Small business owners have realized the importance of having a mobile-friendly website and have started to implement the same. What if your competitor is already ahead in the game by having a beautifully designed mobile-friendly website!

With a rise in competitiveness among businesses, everyone wants to deliver a great user experience. People want the information to reach them at a fast pace. Imagine that you visit a website that takes hours to load. It won't take time to make you feel angry and frustrated! A slow website will affect your conversions and give a bad impression of your business. Website speed also affects your ranking in google. Hence, the fast loading of your small business website not only provides a great user experience but also soars your google rankings. You can increase your website speed by getting a simplified and optimized code written for your website. The developer can help you optimize website performance using advanced techniques.

Your website visitors will be greeted with appealing designs and valuable information. There will be graphics, videos, blogs, images, and other information. With so many things, what is missing? A clear call-to-action! Without it, the visitor is left confused and frustrated as to what step to take next. With the help of CTAs, you can direct the path you want your website visitors to take, according to your own needs. A well-defined and appropriately placed call to action appeals to the users and invites their response. You can make use of different types of CTAs like making them sign-up for a demo session or your services, getting regular updates by fetching their email id, “read more” about a product/service, discover new features, etc.