HR:
India:
Canada:
UK:
Website Design Tips for Small Businesses
By Mukesh Variyani November 22, 2019 Business
Firstly, why invest in a website for your small business?
Did you know the internet originally served military purposes? Today, it powers entire industries! With the evolution of the digital age, website design has become a powerful tool for growth. Almost everyone is online, constantly searching for information and with just a few clicks, people can find anything they need!
If you think investing in a small business website isn’t necessary, you might be missing out on a powerful opportunity to stand out in your industry. Imagine your competitor gaining more customers simply because they have a well-designed business website that builds trust and increases visibility. A professional website design can boost your credibility, enhance brand awareness, serve as your digital advertising board, and help attract more potential customers opening doors to new opportunities.
According to GoDaddy and Redshift Research Survey, 83% of small business owners with a business website believe they have a competitive edge. Nearly 60% reported significant growth after launching their website.
WEBSITE DESIGN TIPS FOR SMALL BUSINESS
Imagine visiting two business websites. One has cluttered content, poor website design, and slow loading speed. The other loads quickly, greets you with an appealing layout, and communicates information with strategically designed visuals. Which would you trust more? This clearly shows why effective website design is essential for any small business website aiming to build credibility and retain visitors.
Good design is not just a style but a language.
- Massimo Vignelli
1. Keep your website design simple yet elegant
Something is elegant if it is two things at once: unusually simple and surprisingly powerful.”
- Matthew May
Your small business website should feel as inviting as your home. Studies show that users make snap judgments about a company based on their website design. A cluttered and confusing layout pushes visitors away. A clean, elegant, and user-friendly design builds trust and keeps users engaged. Good website design enhances user experience, improves retention, and increases conversions making it a smart investment for your small business.
2. Make your business website contact-friendly
Ensure your small business website includes clear and accessible contact options. Display your phone number, email, and location preferably with an embedded Google Map. Quick access to contact information builds trust and encourages interaction. A smart website design should also integrate an easy-to-use inquiry form and social media links so users can reach you through multiple platforms.
3. Optimize your small business website for mobile
The single most important top-level trend is the shift to mobile.
- Max Levchin
More users now browse the internet via mobile devices than desktops. That’s why your website design must prioritize mobile responsiveness. Google also considers mobile usability a key ranking factor. A mobile-friendly business website helps you appear in more searches and improves user engagement. For small business owners, this is a competitive edge that boosts visibility and credibility.
4. Fast-loading website design leaves a strong impression
You never get a second chance to make a first impression
- Will Rogers
Speed is a silent factor in successful website design. A slow-loading small business website frustrates users and leads to higher bounce rates. On the other hand, a fast website improves both user satisfaction and your position on Google search results. Use optimized code, reduce media file sizes, and choose fast hosting to ensure your website loads in seconds.
5. Add a clear call-to-action (CTA)
Your website visitors will be greeted with appealing designs and valuable information. There will be graphics, videos, blogs, images, and other information. With so many things, what is missing? A clear call-to-action! Without it, the visitor is left confused and frustrated as to what step to take next. With the help of CTAs, you can direct the path you want your website visitors to take, according to your own needs.
Final Words
A strong business website is a crucial asset in today's digital era. For a small business website, the focus should be on delivering clear messaging, seamless user experience, and impactful branding. Your website design should reflect your business goals while offering real value to visitors. Enhance your online presence with a professional website design that not only looks appealing but also drives growth for your small business.
Mukesh Variyani
MD, Finbyz Tech Pvt Ltd
Related Read
Request for FREE Demo
